{"id":1350,"date":"2024-08-30T14:23:21","date_gmt":"2024-08-30T11:23:21","guid":{"rendered":"https:\/\/sisu.ut.ee\/stiiliraamat\/signifying-partnership\/"},"modified":"2024-08-30T14:23:21","modified_gmt":"2024-08-30T11:23:21","slug":"signifying-partnership","status":"publish","type":"page","link":"https:\/\/stiiliraamat.ut.ee\/en\/signifying-partnership\/","title":{"rendered":"Signifying Partnership"},"content":{"rendered":"<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\" id=\"partnerluse-tahistamine-kui-ulikool-on-peamine-partner\">Signifying Partnership<br><br><br><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-5dc111c9 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\" id=\"Signifying-Partnership-when-the-University-is-the-Main-Partner\">Signifying Partnership when the University is the Main Partner<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>How you present the university with partners\u2019 logos depends on the partnership.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>If the university or its unit is the main project partner and initiator, it is recommended to use the design principles of the inner circle or of the relevant faculty or topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>An area with a white background should be added to the designed surface for partners\u2019 logos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>There can also be text on the area, e.g. \u2018Partners\u2019.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-df7bfe9b wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">Using partners\u2019 logos<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6adfa088e9190\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6adfa088e9190\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/pildid-lk-65.png\" alt=\"\" class=\"wp-image-667\" style=\"width:405px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>If the partner\u2019s style guide allows the use of single coloured logos, you can use dark grey to make all the logos match.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-5dc111c9 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\" id=\"Signifying-Partnership-when-the-Partners-are-Equal\">Signifying Partnership when the Partners are Equal<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>If the university or its unit is an equal partner or initiator of the project, it is recommended that you use a project-based design with the partners\u2019 logos on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">It is recommended to add an area with a white background for the logos and to not place them on other elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">Vertical logos should be used if it improves readability. Vertical logos can be displayed in a larger size, as the aspect ratio of the sides is smaller than the primary logo.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-df7bfe9b wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">Vertical logo used for improving readability<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6adfa088ea08d\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6adfa088ea08d\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/lk67.png\" alt=\"\" class=\"wp-image-668\" style=\"width:405px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Using the primary logo<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-5dc111c9 wp-block-column-is-layout-constrained\" style=\"flex-basis:37.8%\">\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6\" id=\"Signifying-the-University-as-a-Sponsor-or-Partner\">Signifying the University as a Sponsor or Partner<\/h3>\n\n\n\n<p class=\"has-primary-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><br>Signifying the University as a Sponsor or Partner<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">If the university or its unit is a sponsor or smaller partner of a project, the primary or vertical logo is used in the design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">If the project allows it and there are no other partners or said partners aren\u2019t represented with a logo on the designed surface, you can use a sponsor or supporter logo corner, which is placed in the bottom or top corner on the right or the left of the material. The logo corner can have text as well, e.g. \u2018Sponsored by\u2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-style:normal;font-weight:400\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60);flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-df7bfe9b wp-block-group-is-layout-flex\">\n<p class=\"has-small-font-size wp-block-paragraph\">Using sponsor or partner logos<\/p>\n\n\n\n<figure data-wp-context='{\"imageId\":\"6adfa088eaf76\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6adfa088eaf76\" class=\"wp-block-image size-full is-resized wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/sisu.ut.ee\/wp-content\/uploads\/sites\/963\/lk67_0.png\" alt=\"\" class=\"wp-image-669\" style=\"width:405px;height:auto\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><br>Using the sponsor or partner logo corner<\/figcaption><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Signifying Partnership Signifying Partnership when the University is the Main Partner How you present the university with partners\u2019 logos depends on the partnership. If the university or its unit is the main project partner and initiator, it is recommended to &#8230;<\/p>\n","protected":false},"author":818,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1350","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/users\/818"}],"replies":[{"embeddable":true,"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/comments?post=1350"}],"version-history":[{"count":0,"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/pages\/1350\/revisions"}],"wp:attachment":[{"href":"https:\/\/stiiliraamat.ut.ee\/en\/wp-json\/wp\/v2\/media?parent=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}