Other than the logos, one of the most important design elements is the right angled rectangle, either straight or at a 15 degree angle. The rectangle can reach out of the design area but the visible corner must lie on the base grid.

There can be more than one rectangle on a surface. The rectangle can be coloured or a cropped photo. There can be rectangles at 0, 15 and -15 degree angles on the same page.

The base grid can be adapted for use on a print or screen format.

The base grid is made up of a grid of squares with sides of equal length. The height of one square is 16 times smaller than the shorter side of the surface it’s on.

The base grid can be created for any aspect ratio.

The squares don’t have to fit perfectly along the longer side.

For printed materials, the base grid should be aligned with the upper edge, and for online materials the base grid starts from the centre of the image.