Signifying partnership

Signifying partnership when the university is the main partner

The way the university’s visual identity is presented together with partners’ logos or graphics depends on the partnership.

If the university or its unit is the main project partner and initiator, it is recommended to use the design principles of the core visual identity or the relevant faculty or topic.

Partners’ logos must be placed in a dedicated area with a white background, which may include additional text such as “Supporters”.

Signifying partnership when the partners are equal

If the university or its unit is an equal partner or initiator of the project, it is recommended to use a project-based design featuring the partners’ logos.

It is recommended to add a separate area with a white background for the logos, rather than placing them on other elements.

If legibility needs improvement or the logo sizes need to be aligned, the stacked logo is preferred, as it allows the designated space to be used more efficiently.

Signifying the university as a sponsor or partner

If the university or its unit is a sponsor or a smaller supporter of a project, the primary or stacked logo is used in the project’s design to signify the partnership. If the supported project allows it and there are no other supporters or they are not represented with a logo on the designed surface, the logo may be placed in a corner. A textual element, such as “Supported by”, may be added to it.