Middle circle

The design principles and elements of the middle circle are followed by units that are strongly associated with the university’s identity, values and academic and research work. They have the possibility for minimal visual distinction according to the faculty or topic.

The faculties of the middle circle:

Faculty of Arts and Humanities
Faculty of Social Sciences
Faculty of Medicine
Faculty of Science and Technology

The topics of the middle circle:

Entrepreneurship
Culture
Student Life

The units in the middle and outer circles can also choose to use only the design principles of the inner circle.

The inner circle design is recommended if you want to spread an (official) message centred on the university, e.g. in international communications.

Logo Placement

There are requirements for logo placement in the middle circle.

You can use all logo variants, but the primary logo is preferred. Use of the vertical and circular logos must be reasoned.

The logo can be placed in a rectangle that is at a 15 degree angle or into the negative space outside of it.

The logo can also be used on a photo if there is sufficient readability. A plain and single coloured area on a photo should be preferred. Photos can be edited.

The logo cannot be placed on the background of a faculty, topic or accent colour.

See the chapter ‘Terms of Use of the Logo’.

Faculty and Topic Colours

The units in the middle circle can use either the middle or inner circle colours. The middle circle palette includes the colours of the faculties and topics.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Principles of Combining Colours

The units in the middle circle can use either the middle or inner circle colours. The middle circle includes the colours of the faculties and topics.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The main image and faculty colours are preferred on larger surfaces and light and dark accent colours are recommended to be used in smaller amounts.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

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Combining the colours of the Faculty of Arts and Humanities

The signature colour of the Faculty of Arts and Humanities is purple.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the faculties are preferred on larger surfaces and light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

The signature colour of the Faculty of Social Studies is yellow.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the primary palette colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the faculties are preferred on larger surfaces and light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Combining the Colours of the Faculty of Medicine

The signature colour of the Faculty of Medicine is red.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the faculties are preferred on larger surfaces and light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Combining the Colours of the Faculty of Science and Technology

The signature colour of the Faculty of Science and Technology is green.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the faculties are preferred on larger surfaces and light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Faculty of Science and Technology green

Combining the Colours of the Entrepreneurship Topic

The signature colour of the entrepreneurship topic is turquoise.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the topic are preferred on larger surfaces and the light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Combining the Colours of the Culture Topic

The signature colour of the culture topic is antique pink.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the topic are preferred on larger surfaces and the light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours must be the smallest (up to 10% of the surface).

Combining the Colours of the Student Life Topic

The signature colour of the student life topic is light blue.

You can use the blue colours of the inner circle and the colours of the faculty and topic in the middle circle.

The amount and proportion of the inner circle colours is not fixed.

Using the signature blue in the design (as a surface or font colour) is mandatory.

The colours of the inner circle and the topic are preferred on larger surfaces and the light and dark accent colours are recommended to be used in smaller amounts.

The colours can be combined with photos, graphics or a white background.

The proportion of purple and orange accent colours should be the smallest (up to 10% of the surface)