The Three Style Circles of UT

The university’s image is visually divided into the inner, middle and outer circles. These are then divided into seven sectors with different colours that symbolise the four faculties and three most important topics of the university (see the figures on pages 5 and 6).

The circle and sector each unit belongs to is decided by each unit according to their goals and activities as well as their position in the university’s structure. The decision and its reasoning must be coordinated with the marketing and communications department.

Inner Style Circle

The design principles of the inner circle are used in the general image of the university. This circle is the main identity of the university. It has strict requirements and not much opportunity for variation.

Middle Style Circle

The design principles and elements of the middle circle are followed by units that are strongly associated with the university’s identity, values and academic and research work. The colour palette offers varied opportunities for this (see page 6).

Outer Style Circle

The outer style circle is used primarily in communications to target groups outside of the university. This circle is meant for inclusion of a community on a topic relevant to them, for which the unit can use a different design.

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