Logos

All logos available for use can be found under the University of Tartu’s public marketing materials here.

Primary Logo

The primary logo of the university is made up of a depiction of the main university building’s portico with the year 1632 written underneath and the words ‘TARTU ÜLIKOOL’ on the right. The primary logo also exists in English and Latin. You can only use the logo in one language at a time.

The primary logo is the preferred logo.

It can be used

in the signature blue colour on a white background
in white on backgrounds in the primary colours
in the background of a photo

The placement of the primary logo depends on the style circle and this is explained for each of the style circles separately.

Primary logo placement in the inner circle > >

Primary logo placement in the middle circle > >

Primary logo placement in the outer circle > >

Vertical Logo

The vertical logo consists of a depiction of the main university building portico with the year 1632 written underneath and the words ‘TARTU ÜLIKOOL’ on the right in two rows. The vertical logo also exists in English and Latin. You can only use the logo in one language at a time.

The vertical logo is preferred if there is less space or if it is not possible of sensible to use the primary logo (e.g. when presented along with the logos of partners of units of the university, see page 70 for an example).

The vertical logo can be used

in the signature blue colour on a white background
in white on backgrounds in the primary colours
in the background of a photo

Circular Logo

The circular logo consists of a depiction of the main university building’s portico with the year 1632 written underneath and the words ‘TARTU ÜLIKOOL’ written in a circle around it in two languages:

Estonian and English
Estonian and Latin
English and Latin

The circular logo can be used

in the signature blue colour on a white background
in white on backgrounds in the primary colours
in the background of a photo

The circular logo cannot be used on the same surface with the primary or vertical logo.

Logo Submark

The logo submark consists of a depiction of the main university building’s portico with the year 1632 written underneath.

The logo submark is used when the primary, vertical or circular logo cannot be used or it is reasonable to use them (e.g. on the university ring, emblem, website icon).

The logo submark cannot be used next to another logo.

The year can be left off the logo submark only if it isn’t technically possible to add (e.g. on metal). This must be coordinated with the marketing and communication department.

The logo can be used submark

in the signature blue colour on a white background
on metal or wood
in white on backgrounds in the primary colours
in the background of a photo

Using Logos on Colourful Backgrounds

The primary, vertical and circular logos and the logo submark as well as the logos of the faculties and units described below can be used on backgrounds in the primary colours whether they are depicted together or separately.

If the logo is placed over a photo it should be readable and there should be enough contrast. Image editing can be used to create contrast.

Logos of Faculties and Institutes

The university faculty and institute logos consist of the university logo submark, the words ‘TARTU ÜLIKOOL’ in a smaller font size on the right and the name of the faculty or institute underneath.

The names of the faculties and institutes are written without capitalisation. Capital letters are only used according to Estonian language rules at the start of the name of a person or place (e.g. ‘Johan Skytte poliitikauuringute instituut’, ‘Narva kolledž’).

If the name is long it can be in up to three lines and words may be hyphenated. Compound words should be hyphenated at the word boundary.

All the faculty and unit logos are based on the same base grid.

Using the Logos of the University, its Faculties and Institutes Together

Sometimes you have to use the logo of the university and the name of its faculties and institutes together. In this case, the university logo is used only once rather than in front of each of the names separately.

If the placement is horizontal, the university logo submark is placed on the left and the logos of the faculties or institutes next to it in a row divided by vertical bars.

If the placement is vertical, the university primary logo is placed over the names of the units divided by horizontal lines.

The logos of units in different structural levels can be presented together (e.g. the Faculty of Arts and Humanities and the Institute of Genomics).

Protected Area of the Logo

The logo has a protected area on which no other design elements or parts can occur. When placing the logo, the size of the protected area must be considered.

The protected area of the primary logo and the logos of faculties and institutes are calculated according to the height of the portico (the space the year takes up is not counted).

The protected area of the vertical logo and circular logo are calculated according to the height of the pillars.

When the university, faculty and institute logos are used together in horizontal placement, the protected area on the edges is calculated according to the height of the portico (the space the year takes up is not counted). The space between the logos is calculated according to the total width of the two porticos next to each other.

If the university, faculty and institute logos are used together in vertical placement, the protected area on the edges is calculated according to the height of the portico (the space the year takes up is not counted). The space between the university and faculty logos is the height of the pillars and between other logos twice the height of the pillars.