Special Cases and Campaigns

If there is a complete creative concept for a campaign, holiday or event with a special design and the materials are used for a specific period of time, the style guide requirements and principles can be adapted, but this must be coordinated with the marketing and communications department.

Special design solutions should be based primarily on their message and creative concept.

The graphic design can be based on one or more of the elements and parts presented in the style guide. In this case, instead of the design principles in the style guide, the design should be based on the developed solution.

Special cases also include official diplomas and thank-you letters given by the rectorate of the university.

The university logo cannot be changed in special cases.

If a separate label or marker has to be designed for a special event, this must be coordinated with the marketing and communications department.

In the case of the logo of a special event or date, the university logo elements cannot be changed but they can be used within the special design if it has been coordinated with the marketing and communications department.

Write to  cvi@ut.ee for information and advice related to special designs.

Exceptions are allowed for Viljandi, Pärnu and Narva colleges in order to emphasise their distinctiveness and location-based identity.

The colleges can use a unique graphic element in all their designs

The elements should form a cohesive whole. This means that any new units the exception may include in the future must base their graphic element on the existing ones.

Using them in materials is allowed, but not mandatory.